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Research papers

Analysis of retail audit data with expertise systems

The present service of market research institutes constists of providing extensive reports and charts for their clients on a periodical basis. The corresponding market research department within the client's company as well as the market researcher...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Authors: Oliver Beys, Stefan Müller
Company: GfK
June 15, 1992
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Citation

Beys and Müller (1992a, June 15). Analysis of retail audit data with expertise systems. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/analysis-of-retail-audit-data-with-expertise-systems